A users attention is 8 seconds and their distractions are pulling them in 100 directions. How do you reach the people who need what you have? Where do you start and how do you build within blowing through your entire budget without anything to show for it?
Crawl. Walk. Run.
You don’t have time to mess around and you want the best results you can get. Unless you already have an entire library of data for us to jump into and use, then forget what your friend has told you, or what your friend’s chief marketing officer has told them. We’re going to build a full analytics suite, capture as much data as we can, optimize through data, and then sprint as hard as your business can go.